JOIN RICK MULREADY’S THE FB ADVANTAGE: Leads and Sales on Autopilot

Discover how you can generate a consistent flow of leads, sales and customers on autopilot


It doesn’t matter if you’re new to Facebook™ ads or you’ve got a few ad campaigns under your belt—this proven system is for online business owners and marketers...

  • Use my PROVEN formula to setup your own Facebook ads system and 10x your list – clients will be lining up to work with you, and you’ll barely have to lift a finger to attract them

  • Get tried & tested strategies that guarantee a return on your ad spend – starting with as little as $5 a day. Start seeing ROI fast.

  • Never ‘shoot in the dark’ with your ads again – find out how to get better, more qualified leads AND turn them into consistent sales with a clear, no-guesswork process

  • Stay on this page to find out how to finally succeed with Facebook ads…

If you’ve struggled to master Facebook ads, let me show you the exact step-­‐by-­‐step process I use to convert clicks into cash for some of the most successful online entrepreneurs around, like...

SM Boyce

I tore through Rick’s FB ADvantage training and I’m no longer terrified of the Power Editor and I actually understand it.  My first couple of Facebook ads have been pretty great.  It fills me with hope that this is really going to work for me.  It’s a very thorough training and I walked away feeling empowered.

SM Boyce, Author
Tom Morkes

Rick Mulready is THE MAN when it comes to Facebook Advertising. I took Rick's FBAdvantage course and was able to get a FB advertising campaign setup in a matter of days for my new business HighSpeedLowDrag.org. Thanks to Rick's guidance, we went from $8 per conversion to $3.51 per conversion. We ended up selling $6,000 in new products with an add budget of less than $300. The return on investment speaks for itself.

Tom Morkes, HighSpeedLowDrag.org
James Haggard

I don't think I'd be where I'm at today without purchasing The FB Advantage. On a budget of $20/day, I've added 20 personal training clients since March 4th. Shout out to Rick. Shout out to this [Facebook] group for all of the invaluable knowledge and resources you've shared over the last couple years... Countless incredibly valuable resources and insights!

James Haggard, Body Transformation Project

In The FB ADvantage, you’ll learn the proven exact Facebook ads system that generates a constant stream of leads, sales and customers for your business.

And best of all, everything runs on autopilot— once your ads are performing, you will literally just check your ads for 5 minutes each day and you're good to go.

In the past couple of years, thousands of customers all over the world have invested in my Facebook ads training, taken action and seen incredible results.

If you’re ready to be my next success story and quickly scale your business online with a proven system for creating profitable Facebook ads then allow me to introduce...

Here's what you'll learn inside
the FB ADvantage:

MODULE 1

Facebook Ad Essentials

  • Benefits of FB Advertising:

    Why use Facebook ads to promote businesses? Here’s a quick overview of exactly why you should be using FB ads.

  • Know Thy Rules... Facebook's Ad Policies:

    If you’re running Facebook ads without knowing Facebook’s ad policies, you’re playing with fire. You MUST be familiar with the policies if you want to have a thriving ads business…

  • Mindset:

    The people who are most successful with FB Ads are the ones who have a “I’m going to make this work” mindset. A major component is testing. You’re not going to see result overnight. Patience is a virtue.

  • The FB Ad Experience:

    These are the 6 steps to creating an automated Facebook ads system that gets leads & sales on autopilot. We dive into each of these steps throughout The FB ADvantage training.

Module 2

Setup Your Game Plan

  • The Game Plan:

    Creating a Game Plan for how you’re going to take someone who doesn’t know you and your business, converting them into a lead and into a paying customer is CRITICAL. Your game plan is the sales funnel you’ll use to accomplish your goal. In this Lesson, we’ll simplify how to create a game plan for your business.

  • The Offer:

    Crafting an offer that attracts your clients’ (or your) ideal audience is critical. In this lesson, you’ll learn exactly how to craft offers that convert.

  • Understanding Sales Funnels:

    Learn how to take someone on Facebook who is a stranger all the way through to becoming a paying customer.

  • Sales Funnel Examples:

    Step-by-step templates for the following funnels: Free Download funnel, Special (Discount) Offer funnel, Self-Liquidating Offer funnel, Webinar funnel and Product Sales funnel.

  • Traffic Strategy:

    Understanding the traffic “temperature” of the people you are targeting is critical because you will market differently to each. Learn the different types of audiences you’ll be targeting and how you’ll treat each differently.

  • How Much Should You Spend On Your FB Ads?:

    There are two ways to look at figuring out how much to spend on your client’s (or your own) Facebook ads. In this lesson we’ll cover each as well as offer resources for determining the proper spend.

  • Don’t Forget Your Friendly Facebook Fans:

    Targeting your ads to your Facebook fans is a great way to reach a very qualified audience on the cheap. Don’t leave this targeting option out with our simple step-by-step strategy on how to captivate this audience with your ads.

Module 3

Facebook Ads Tour

  • Facebook Ads Tour:

    High level overview of Ads Manager, Power Editor, and Audience Insights before we dive more deeply into each coming up in the training.

Module 4

Pixel Basics for Targeting and Conversion Tracking

  • Pixel Basics:

    In this lesson you’ll learn what the Facebook pixel is and exactly how it works. You’ll be a pixel pro in no time!

  • Placing the Pixel for Targeting:

    The FB pixel needs to be placed correctly in order to build retargeting audiences. I’ll show you exactly where to find your (or your client’s) FB pixel and where you need to place it in order to start building your valuable retargeting audiences.

  • Conversion Basics:

    Tracking conversions is the basis of any Facebook ads campaign where you’re looking for things like opt-ins, registrations, sales, and such. We’ll dive into the two ways to track conversions in your FB ads campaigns and suggestions for which one(s) will best suit your needs.

  • Custom Conversions:

    The simplest way to track your Facebook conversions… You’ll learn the ins & outs of Custom Conversions including everything you need to know to set them up, why you might want to use them, and much more…

  • Standard Events:

    Step by step tutorial on what it means to track Facebook ad conversions with Standard Events including what they are, why you might use them, and exactly how to set them up.

Module 5

Audience and Targeting

  • Who's The Ideal Customer?:

    One of the many benefits of Facebook ads is the ability to target your ideal audience so precisely. In this lesson you’ll learn how to get crystal clear on your target audience.

  • Targeting Strategy:

    In this lesson you’ll learn all the different ways to target your Facebook ads and my strategic recommendations for HOW to use them to get the best results.

  • Using Audience Insights:

    Learn how to find new relevant target audiences for your or your client’s business with Audience Insights — Facebook’s awesome free audience finding tool

  • Email Retargeting:

    This is where targeting your Facebook ads gets REALLY fun. You’ll learn the what, when, why and how to target your ads to people on your email list.

  • Retargeting Website Visitors:

    My favorite and MOST effective targeting strategy! You’ll learn how to target your Facebook ads to people who have visited your website. Whaaat?! Yep, this is one of the best ways to lower your cost per lead and reach a very qualified audience.

  • Connections:

    Targeting your ads to your Facebook fans is a great way to reach a very qualified audience on the cheap. Don’t leave this targeting option out of your strategy.

  • Lookalike Audiences:

    Did you know that you can target people with similar attributes as your Facebook fans, your email list and your website visitors? Yep, they’re called Lookalike audiences and they’re a critical part of your Facebook ads automated strategy.

  • Other People's Pages:

    One of the cool things about Facebook ads is you can target your ads to people who like other Facebook pages in your niche — brand new audiences of potential customers This lesson will show you how to get the most out of Facebook’s Detailed Targeting and more.

  • Demographics:

    Since Facebook knows so much about its users, the demographic targeting opportunities are really powerful. In this Lesson, you’ll discover how to leverage Facebook’s powerful demographic targeting options to hone in your target audience.

Module 6

Anatomy of a High Converting Facebook Ad

  • Anatomy of a Standard Ad:

    Always a good refresher for the basics of the anatomy of a standard Facebook ad.

  • Ad Copy That Converts:

    In this lesson, we’ll break down how to write Facebook ad copy that converts, Including, what to do and maybe more importantly, what NOT to do. I also got your back with several examples of great ad copy.

  • Choosing an Ad Type:

    Facebook gives you quite a few options when it comes to choosing an ad type. In this lesson we’ll walk through the options I recommend testing.

  • Image Ads:

    In this Lesson, we’ll dive into the elements of a highly converting image ad and take you step-by-step how to create them for your own ad campaigns.

  • Quick & Easy Ways to Create Images for Your Ads:

    Step-by-step how to create great looking Facebook ad images within minutes with two free online tools.

  • Video Ads:

    My favorite Facebook ad type! Video is a great way to connect with your target audience because they get to experience you visually — and Facebook loves video! In this lesson you’ll learn the video format to follow and the ingredients of highly successful video ads.

  • Carousel Ads:

    In this lesson we break down Carousel ads including what they are, why you might want to test them, and creative ways to use them.

  • Lead Ads:

    Lead ads are an interesting ad type that you may want to test if you’re looking for conversions with your Facebook ads. BUT, you need to have an important thing in place before using them. Learn exactly what here in this lesson.

  • Messenger Ads:

    Messenger ads are still rolling out on Facebook and in this lesson I’ll take you through what’s worth testing, how to use them, and tips and tricks to make these interesting ad types work for your business.

Module 7

Setting Up Your Ads

  • Understand the Hierarchy:

    Understanding the 3 parts of the ads setup process — campaigns, ad sets and ads is critical — and we’ll simplify each part so your marketing strategy is setup for success.

  • Setting Your Objective:

    Understanding the Objective is CRUCIAL to the success of your Facebook ads. In this lesson we’ll break down the Objectives I recommend for achieving the goals you want with your Facebook ad campaigns.

  • Campaigns:

    In this lesson, you’ll learn everything you need to know about the Campaign level and what goes into setting it up.

  • Ad Sets:

    In this lesson, you’ll learn everything you need to know about the Ad Set level and what goes into setting it up, including Placements, optimization, targeting and more..

  • Ads:

    In this lesson, you’ll learn everything you need to know about the Ads level and what goes into setting up your ads.

  • Split Testing Your Way to Success:

    If you want to get the best results possible with your Facebook ads, split testing is essential. In this Lesson we break down what split testing is and walk you through best practices for how to split test your ads on Facebook ads.

Module 8

Optimization

  • Ads Are Running... Now What?:

    In this lesson you’ll learn best practices for optimizing your Facebook ads for the best results possible. I’ll show you what to look for when optimizing your ads and cover the critical reporting metrics,

  • Creating Custom Reports:

    You’ll need to send custom reports to your clients so in this lesson I’ll show you simple ways to simplify this whole process. Easy peazy!

  • Best Practices for Scaling Ads:

    Accelerate your good results by scaling SMARTLY. In this lesson you’ll learn best practices for scaling your ads without ruining your sweet results.

The "Apply & Test" 60-Day Guarantee

If you’ve kept up with the work, done the assignments and implemented the systems (you must show proof of your work!) and you still haven’t seen any progress, I’ll happily return your investment. The FB ADvantage has worked for hundreds of people and I know it will work for you, too.

But I also know that there are far too many “too good to be true,” fly by night promotions online, which can cloud your judgement on whether or not to commit. That’s why to fully remove any risk or doubt about enrolling, I have a 60-day money-back guarantee.

Try the course out, test it and apply it. I’m giving you 2 FULL MONTHS to go through the training, keep up with the assignments, implement the systems, and run your first ads. And if you reach out within 60 days to show me that you’ve kept up with all the work (you have to show me proof!), and for some crazy reason you STILL haven’t seen any progress, then I’ll be happy to refund your investment. But, you DO have to do the work.

This course isn’t for looky-loos and tire kickers. The FB ADvantage is for online business owners who are committed to implementing a new automated Facebook ads system into their business, and NOT for those simply interested in sorta kinda going through more information and doing nothing with it.

We’ve proven time and again with The FB ADvantage that if you take the action it will make a PROFOUND impact on your success in business and also in life. For more on the 60-Day Guarantee, go here.

...And when you enroll today, you get these bonuses

Bonus #1

Weekly "Office Hours"/Group Coaching Calls with Rick ($1394/month value)

Receive exclusive access to me (seriously, ask me ANYTHING) during weekly LIVE Group Coaching Calls, designed to address your unique challenges as you scale your online business

Bonus #2

Sales Funnel Template Pack So Easy A Toddler Can Use ‘Em ($297 value)

Sales funnel templates to automate your entire sales system, attract leads, and turn leads into clients

Bonus #3

Ultimate Facebook Ad Swipe File Collection ($297 value)

  • Find the inspiration & ideas you need from my own personal curated collection of top FB ads
  • Review 100+ ads to jumpstart new ideas when you’re feeling stuck

Bonus #4

How to Get Paid to Build Your Email List & Grow Your Fans ($297 value)

Just getting started building your email list? Don’t have much of a following on Facebook yet? This bonus will teach you step-by-step how to get paid to grow your email list and grow your following on $5 a day with Facebook ads.

Bonus #5

The $5 A Day Facebook Ads Plan ($197 value)

If you’re on a tight budget and just getting started with Facebook ads, you’re going to love this bonus… Step-by-step video tutorial and workbook plan that shows you exactly how to get started creating profitable Facebook ads for your online business. All the no-fret basics…

Bonus #6

Private Member’s Only Facebook Group ($997/year value)

Network, generate ideas, get feedback and support from fellow entrepreneurs and business owners who are growing their business with Facebook ads right along with you. Ah-mazing interactive community hosted by The FB ADvantage team!

BONUS #7

Free Updates To The Course | Value: Priceless

Facebook tends to change things rather frequently, so we'll be updating the training to reflect these changes quarterly. YOU don't have to keep track of all the changes— we do it for you!

CHOOSE THE OPTION THAT'S BEST FOR YOU AND ENROLL NOW

If you’re ready to consistently generate leads on autopilot
and get more sales then enroll below!

  • 8 Step-By-Step Training Modules ($997 value)
  • BONUS: Weekly "Office Hours"/Group Coaching Calls with Rick ($1394/month value)
  • BONUS: Sales Funnel Template Pack So Easy A Toddler Can Use ‘Em ($297 value)
  • BONUS: Ultimate Facebook Ad Swipe File Collection ($297 value)
  • BONUS: How to Get Paid to Build Your Email List & Grow Your Fans ($297 value)
  • BONUS: The $5 A Day Facebook Ads Plan ($197 value)
  • BONUS: Private Member’s Only Facebook Group ($997/year value)
  • All of the above PLUS a 1-Day In-Person Mastermind with Rick in San Diego ($15,640 value)
  • Price
  • The FB ADvantage VIP

  • 3 installments of$1427

  • Save $1427 - Pay in Full

James Wedmore

"Rick is my go-to guy for Facebook ads.

I run a lot of ads for my business and he’s always showing me how to improve my targeting and lower my cost-per-lead. I always look to him to keep my spend low and my returns high. With his help, I’ve fine tuned my ads strategy, so that it’s generating $600-$1000 per day in revenue while I’m only spending $200."

James Wedmore, Jameswedmore.com
 Jessica Kupferman

I spent $180 and made $5,000 in return! Thanks so much, Rick!!

I’m usually very tech savvy but Facebook Ads and Power Editor really had me puzzled. I purchased Rick’s course and within an hour had my ad running. Not only that, but his advice about ad creation and audience helped get me hundreds of new leads in 4 days.

Jessica Kupferman, Ladybusiness.biz

If you want to experience real growth in your business, and turn clicks into sales like the entrepreneurs on this page, it’s time to make a change.

Trying to master all the latest ‘shiny object’ tactics and social platforms is an impossible task – one that takes up way too much of your time and leaves you seriously overwhelmed.

But if you’re interested in harnessing the power of the biggest and best ad opportunity around, I can help you do that.

I can help you exploit what I believe to be the single most powerful tool to grow your online business  -­‐ Facebook advertising.

Done right, you can consistently add thousands of dollars to your bottom line with FB ads… it’s just a question of following a proven process (one that’s already working for countless others).

I want to make this easy for you, so you don’t have to cobble together a bunch of hit-­‐and-­‐miss tactics picked up from scouring forums or using ‘educated guesswork’ that costs you money when it doesn’t work out.

In The FB ADvantage, I’ll walk you through each and every step you need to understand and implement FB advertising for your online business.

You’ll get expert step-­by-­step video training – plus all the bonus content listed below – making this the most straightforward way to master this powerful ad platform.

So if you’re ready to end your lead-­‐chasing nightmare and start making some money with Facebook ads, I can’t wait to show you how…

Just choose the option that’s best for you below, and I’ll see you in the course!

Are You Still Wondering If The FB ADvantage Will Help You?

What if I don’t even have a business yet? +

The FB ADvantage is for online businesses who have a website and already have or are currently putting together a product or service. If you’re looking to scale and grow your online business then this is the perfect program for you.

How will The FB ADvantage help me? +

What would it be worth to you to not have to worry about where your next lead or sale are going to come from? What would you do with your time if you had more freedom to spend it on the things most important to you?

The FB ADvantage takes you by the hand to teach you how to create an automated system that gets leads and sales every day using Facebook ads. If you’re already making sales, AWESOME, you’ll learn how to scale and automate

This course was created for you to help your customers and provide real value to the people you serve.

What specifically will I learn from this course? +

By the time you complete The FB ADvantage, you’ll have an automated Facebook ads campaign setup from start to finish for your online business.

The program teaches you the step-by-step process to create an automated system for getting leads and sales from start to finish, including everything you need to know about how to set up and run profitable Facebook ads.

You’ll learn how to automate your profitable Facebook ads strategy with targeting, how to create ads that convert, how to optimize your ads, the process for nurturing your leads using proven email templates, and the best way to accelerate your automated results.

I have an online business. Will this work for me? +

If you’ve got an online business and are selling a product or service and really want to scale and automate then heck yes! The FB ADvantage will teach you a step-by-step system that will allow you to bring in profitable leads that consistently turn into sales.

Here’s the best part— once you get the online system set up… you won’t have to spend more than a few minutes a day monitoring your ads to keep the money flowing into your bank account.

I have a brick and mortar business. Will this work for me? +

The FB ADvantage is for online business owners.

However, if you're a brick and mortar business that can offer something of value to your target audience (like helpful information, specials, discounts, updates, etc.) then be on the lookout for The FB ADvantage LOCAL which is my Facebook ads program specifically for local businesses.  It will be open for enrollment in October 2016.

How much time should I plan to spend on this course? I’m really busy! +

I know you’re busy.

But here’s the thing, having an automated system in your business for leads and sales is what frees up your time, so you can spend time on the things most important to you.

So by investing in yourself and in your business now, you create more time for yourself later. Cool, right?!

We all have the same 24 hours in a day…but you and I both know as a business owner, your job is to maximize the return on every hour spent, and prioritize your activities accordingly.

My goal for you is to make your investment in the course back as quickly as possible, but that depends on how committed you are to doing what it takes to automate your business with Facebook ads.

So if you knew you were getting that kind of return out of this course, and its implementation, then I can all but guarantee you’ll find the time (and quickly shed some of the ineffective/less fun activities you’re currently doing).

This is a major investment for my business. How do I know if I can really afford this? +

The outcome of this course is a fully-functional live Facebook Ads campaign that is generating profitable leads for your online business.

It teaches you how to automate your lead generation and sales efforts, so you can focus more of your time and energy on other things in your life that you want to be doing.

So the real question is, why wouldn’t you want to invest in this program?

Do I have to complete the course in a certain amount of time? Or is the course self-paced? +

The FB ADvantage is self-paced, yep. You get lifetime access to the course so you can go through at your own pace. You can retake it whenever you want, absolutely free.

Some months I’m barely making ends meet. How do I justify the expense of Facebook ads? +

Well, you DO need to be willing to spend some money if you want to automate your leads and sales with Facebook ads. This course is not for you if you don’t believe that it takes spending some money to make money.

But the cool thing is, you don’t need to spend a bunch of money in order to see results. You can see results for as little as $5 a day (yes, you heard that right?!)

If using Facebook ads in your business meant for every $1 you paid for your ads, you’d receive $2, or $3 or even more in return, it’s a no-brainer, right?

What if I’m intimidated by the “tech” stuff? +

Want to know something interesting? I’m not a techy person. And you don’t have to be either to use Facebook ads in your business.

I’ve been offering this program and updating the content since 2014. My #1 priority is to make it super simple for you to set up your own automated Facebook ads system and I walk you through the whole system step-by-step.

And in addition to the training, you have 24/7 access to the private Facebook mastermind group full of like-minded people just like you who are there to support and help you.

What if I already use Facebook ads in my business? +

You may be getting some results with Facebook ads, but are you having fun with it? Be honest with yourself. If Facebook ads are stressing you out, you’re questioning whether or not you really know what you’re doing, or you need an extra push to get more results then please join us!

The strategies you’ll learn in The FB ADvantage are the exact same ones I used to achieve my first $30,000 launch… AND the same ones I use today in my business that have helped me build a multiple 6-figure business.

So while the course DOES walk you through step-by-step, this mindset might just be what you need to bust through your plateaus, unlearn obsolete strategies, and arm yourself with the latest techniques for quickly scaling and automating your business.

Will the content be kept up-to-date? +

Your lifetime access to The FB ADvantage includes regular updates to the training. And we will add additional modules as needed to keep you updated on FB changes, along with my recommendations based on those changes.

Is The FB ADvantage Tax Deductible? +

I’m not an accountant or a lawyer, but yes!  Training programs for your business like the investment for The FB ADvantage can be tax deductible.

WHAT MY CLIENTS AND STUDENTS ARE SAYING…

Still got Qs? I've got you covered with these frequently asked questions...

When does The FB ADvantage BEGIN and how long will it take to go through the course?

When you enroll you’ll get immediate access to the entire training.

That means you’ll get all the video modules, lessons, and access to the Facebook mastermind group as soon as you enroll and log in to the Member’s Area.

Will this program be offered again?

We open The FB ADvantage for enrollment just a couple of times a year. So, if you’re ready for more freedom in your business and life by having a system that gets leads and sales every day, now’s the time to enroll.

Can’t wait to see you “inside” and welcome you to the training!

What happens after I become a member?

You’ll get an email with instructions for setting up your username and password and accessing the Member’s Area. Once you’re in the Member’s Area you have immediate access to the entire training and you will be able to start going through all the modules and lessons at your own pace.

How is The FB ADvantage different from other programs and courses out there?

Great question! By the time you complete The FB ADvantage, you’ll be growing your online business with an automated Facebook ads campaign setup from start to finish.

Some courses just cover one aspect of getting leads and sales. The FB ADvantage teaches you a complete automated system for getting leads and sales for your online business from start to finish, including everything you need to know about how to set up and run profitable Facebook ads.

Still got questions? I got you covered!

Simply email our 24/7 support team at Support@RickMulready.com.

“I’m so glad I joined FB ADvantage! Rick makes learning about FB ads super easy, especially for non-tech people like me.

Maritza Parra

Before using his methods, we were getting a dismal lower-than 1% click through rate, after implementing just a tiny bit of the training, we were up to almost 5% click through rate and obviously, more opt-ins because of it!”

Maritza Parra MaritzaParra.com

"Best. Money. Spent. EVER. The FB Advantage course has changed my life. And that's not hype, I'm serious! "

Kerry Swetmon

I purchased Rick’s course when it first launched and it has truly shifted the entire landscape of my business. In less than 2 years, I have built a killer Facebook ads agency, raised my rates by 700% and am making more money than ever before in my business. Not only does Rick possess an unmatched knowledge of Facebook ads, he teaches in a way that’s clear and easy to understand. The course is succinct, easy to follow and contains everything you need to know to consistently filter new leads into your business. And having ongoing access to this group??? Priceless!!

Kerry Swetmon Founder & CEO of SystemEnvy

CHOOSE THE OPTION THAT'S BEST FOR YOU AND ENROLL NOW

If you’re ready to consistently generate leads on autopilot
and get more sales then enroll below!

  • 8 Step-By-Step Training Modules ($997 value)
  • BONUS: Weekly "Office Hours"/Group Coaching Calls with Rick ($1394/month value)
  • BONUS: Sales Funnel Template Pack So Easy A Toddler Can Use ‘Em ($297 value)
  • BONUS: Ultimate Facebook Ad Swipe File Collection ($297 value)
  • BONUS: How to Get Paid to Build Your Email List & Grow Your Fans ($297 value)
  • BONUS: The $5 A Day Facebook Ads Plan ($197 value)
  • BONUS: Private Member’s Only Facebook Group ($997/year value)
  • All of the above PLUS a 1-Day In-Person Mastermind with Rick in San Diego ($15,640 value)
  • Price
  • The FB ADvantage VIP

  • 3 installments of$1427

  • Save $1427 - Pay in Full